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"Make Space" for markets & more!

By Uptown Business Association • September 1, 2026

We welcome “Make Space” to Uptown Markets, event space, public art… joy!

Mega thousands Experience Uptown’s New Maungawhau Station

By Uptown Business Association • August 11, 2026

What a day. The "First Look" day at Maungawhau Station welcomed thousands to experience the new station in Uptown.

Win a year of free travel

By Uptown Business Association • July 31, 2026

Starting Saturday, August 8th you could win: A one-of-a-kind UPTOWN Platinum HOP card! Giving one winner free travel for a whole year on Auckland trains, buses, and inner harbour ferries! Plus 4 x $150 HOP cards up for grabs. How to enter: From August 8th visit an Uptown store, cafe or restaurant. Look for the counter card, scan the QR code, or enter the web address, and complete the online entry form.

Meet Your Neighbour: Remote Control Cafe

By Uptown Business Association • May 26, 2026

Meet Your Neighbour: Remote Control Cafe We’re excited to welcome "Remote Control Cafe" to the Uptown neighbourhood.

@uptownakl

Welcome to the Neighbourhood

GEORGIA JAY

Georgia Jay has been based in Uptown for around 10 years. The handbag designer/maker moved into their current studio and store upstairs at Gemmell’s on Symonds Street at the end of 2019. It’s where they design, manufacture and welcome customers into the showroom.

What’s new in the world of Georgia Jay?

We’ve just come out of New Zealand Fashion Week, where we jumped in at the last minute to work with emerging designer Makaira Lee on her BY KAI runway show. We developed a collection of pieces in response to Kai’s garments as they came to life and her wider vision for the show, creating a really natural creative exchange between our two brands.

What was the inspiration for your Spring/Summer 2026 collection?

We don’t really work within traditional seasonal collections, instead releasing throughout the year when we feel we’ve fully resolved something new or found a colour or material that feels like a meaningful addition.

For spring, we’ve been drawn to a fresh but grounded palette – classic sand suedes, olive tones, deep reds and fresh browns, punctuated by a few unexpected pops of colour. The edit builds on our existing design language through new proportions, sizes and material combinations, alongside a handful of entirely new styles.

What’s next?

Last year we introduced the Ovo Pouch, which has become hugely coveted and felt like a really beautiful next step for the brand. We’re currently developing a larger iteration inspired by the original, which feels like a natural evolution of the piece.

You can find Georgia Jay at:

Address: 191b Symonds St, Eden Terrace

Website:

Instagram:

AVENUES CLOTHING

A boutique garment sample/production company specialising in high-end womenswear and located in Edwin St, Avenues Clothing are the makers for many high profile New Zealand designer brands.

Who do you work with?

We work with Juliette Hogan, twenty-seven names, Mahsa, Rory William Docherty, Kilt, Skrimshand, Maggie Marilyn and Atér to name a few.

What’s new in the world of Avenues Clothing?

It’s the creative designers that are coming to us from around Aotearoa. For example, we’re working with North/South Island farmers, one in particular is Atér, who grow wool and turn their wool into garments, made by us.

What are the most popular colours and fabrics being used by designers for SS26? Can you see any trends or patterns?

Sleeveless cloth gowns with high-waisted belts to accentuate the waist. Long-sleeve shirts with large bows or pussycat bows and ruched collars and cuffs. Tailored/bespoke garments for a structured individual look. Full circle skirts for draped volume circa ‘50s-ish. Draping is on point right now.

What do you do at Avenues Clothing?

We offer expertise in sampling, production and tailoring. We take the process from toile sampling, cut by local cutters, through to production and finishing – including buttons, buttonholing and pressing – ready for the boutique floor.

6/19 Edwin Street, Mount Eden

JANE DANIELS

Jane Daniels’ label celebrates 40 years this year and she’s worked 27 of those from her Newton Road design studio.

What’s happening at Jane Daniels right now?

We’re visiting the fabric fairs in Europe and then going on to Sicily which is the inspiration for my Spring/Summer 26/27 collection which is based on a Sicily holiday. It’s about it being at the crossroads of the Mediterranean – the Phoenicians, Egyptians, Greeks, Normans, Arabs, Spanish and Italians – and I get a lot of inspiration from the architecture.

Where is Jane Daniels made?

Everything is made here in New Zealand from European fabrics and buttons from Paris. If it ever came to the point where I had to start looking at making overseas, I would stop what I’m doing.

What’s one garment you’re still making after all these years that your customers won’t let you stop making?

The Amanyara singlet dress that curves up the front a little. It’s our wash and go travel piece and I live in it when I travel because it’s just so easy to wash at night and it’s ready to go the next day without needing to iron it. We’ve been running it for years and often do variants on it, sometimes with sleeves, and new colours.

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