Uptown’s Furniture Files

Uptown is a hub for furniture and homeware suppliers. With good off and on street parking, it’s the hot precinct to shop for that special piece of designer furniture. You’ll find Italian, Danish, mid-century new and vintage, rustic charm and everything in between. Many stores offer full service interior design services.

BoConcept

Address: Level 3, BLOC - 20 Normanby Road, Mt Eden

Instagram: https://www.instagram.com/boconcept_nz/

Website: www.boconcept.co.nz

Below is written by: Annaliese Murrell

Describe what customers will find on your shop floor in 50 words.

Customers will find contemporary Danish furniture designed around comfort, functionality and personal expression. From sofas and dining furniture to storage, beds, lighting, rugs and accessories, our collection brings together clean lines, organic shapes and quality materials. Almost every design can be customised, allowing you to create something that feels uniquely yours.

How would you describe your store’s style or aesthetic?

Contemporary Danish design with a focus on the balance between form and function. Our aesthetic is sophisticated but relaxed, with clean lines, organic shapes, natural materials and considered details. We want our spaces to feel inspiring and beautiful, but also comfortable and practical for real life.

Is there something you’re particularly known for or specialise in?

We specialise in helping people bring their personal expression into their home. Our Interior Design Service can be as simple or as comprehensive as you need, whether you’re looking for the perfect sofa or furnishing an entire home. We work particularly well with renovations and new builds, where we can consider the whole space and create a cohesive interior through furniture, fabrics, colours, materials and finishes.

What types of furniture and homewares do you stock?

We offer furniture and accessories for living, dining, sleeping, home office and outdoor spaces. Our collection includes sofas, chairs, dining tables, beds, storage, coffee and side tables, lighting, rugs and accessories. It means you can create a complete interior with pieces that work together, while still allowing your own personality to come through.

Are there particular brands, designers or makers you’re proud to carry?
BoConcept has a strong tradition of collaborating with award-winning designers from Denmark and around the world, which brings different perspectives and design languages into the collection. We’re particularly proud of collaborations with designers such as Claudio Bellini, Karim Rashid, Anders Nørgaard, Nendo and Charlotte Høncke, as well as our Global Artistic Director, Helena Christensen.

It’s a great reflection of what we love about BoConcept: a timeless Danish design aesthetic that continues to evolve through fresh ideas, creativity and international collaborations. Recent collections such as Milano by CLAUDIO BELLINI Studio bring together Danish and Italian design influences, while Karim Rashid’s designs introduce his distinctive approach to functional, expressive and human-centred design

What’s your favourite item in store at the moment, and why?

The Carmo sofa is a current favourite. I love its generous, sculptural shape and the way it combines comfort with a really strong design presence. It’s also a great example of the BoConcept approach because it can be configured and upholstered in different ways, so the same design can feel completely different from one home to another.

What price range can customers generally expect?

There’s a wide range across the collection, from smaller accessories and occasional furniture through to larger investment pieces. As a premium Danish furniture brand, our focus is on quality materials, craftsmanship, longevity and design. We also have a selection of pieces available through our outlet, including ex-display furniture from our showrooms.

What’s something customers might not know about your store?

We’re a locally owned and operated BoConcept franchise, so while we’re part of an international Danish design brand, there’s a very local team behind the New Zealand stores. Our Interior Design Service can be as simple or comprehensive as you need, from finding the perfect piece for one room to helping bring an entire home together. Using 3D visualisations, our designers can bring ideas to life and help you create a space that feels personal, considered and uniquely yours.

What do you love about being located in this area?

We love being part of Uptown, a neighbourhood that has such a great mix of creativity, independent businesses, design and character. There’s a real sense that the area is evolving while still holding onto what makes it unique, and we’re excited to be part of that next chapter. Being right beside the new Maungawhau Station is a huge bonus too. With the City Rail Link now connecting Uptown to more of Auckland, the area is becoming an even more accessible destination for people to come, explore and spend time.

Is there anything new or coming up in store that customers should look out for?

There’s something very exciting coming to the showroom. Our new collection by internationally renowned designer Claudio Bellini brings a fresh take on dining and living, with beautiful new forms, materials and a real focus on comfort and contemporary design. We don’t want to give too much away just yet, though, you’ll have to come into BoConcept at BLOC and experience the collection for yourself.

Are there particular brands, designers or makers you’re proud to carry?

We are proud that we manufacture each of our products. First and foremost, quality comes from within your sofa. Design of the inside of a sofa is even more important than what you see on the outside. We are a manufacturer that is always striving to keep ahead of design and technology by using the highest quality products for our customers. We have invested in exclusive foam technology that no other New Zealand manufacturer has – this sets our quality and comfort apart. We believe in sustainability and are opposed to the amount of landfill that is generated in this country by cheaply made, oversold furniture each year.

Describe what customers will find on your shop floor in 50 words.

The showroom is a collection of furniture and lighting designed by Tim Webber, alongside a considered edit of international brands we’re proud to represent.

How would you describe your store’s style or aesthetic?

Modern, contemporary and enduring. We’re drawn to confident designs, using honest materials and crafting pieces designed to last.

Is there something you’re particularly known for or specialise in?

We specialise in original New Zealand-designed furniture and lighting, with Tim’s own collection at the heart of what we do. From residential and commercial projects to fully bespoke pieces, our focus is on considered design and creating pieces made to last. Most of our collection is made locally, allowing us to offer custom finishes, materials and dimensions, with our team guiding clients through every step of the process.

What types of furniture and homewares do you stock?

Our collection spans furniture, lighting and considered objects for the home, including sofas, dining tables, chairs, stools, side tables and storage. Alongside Tim Webber’s own designs, we stock a curated selection of international brands, including Hem and Bensen, which we feel complement our collection.

Are there particular brands, designers or makers you’re proud to carry?

Alongside Tim Webber’s own collection, our tightly curated group of international brands include Bensen, Hem, Audo, AND and Axolight. We’re drawn to brands that share a similar approach to considered design, quality materials and pieces made to last.

What’s your favourite item in store at the moment, and why?

Tim: I’m loving the Chronicle Coffee Table in Brech Fantastique marble. The marble has amazing depth and colour variation that makes it super interesting, and works really well with the soft rounded shape of the chronicle table design.

What price range can customers generally expect?

There’s quite a broad range, with smaller pieces starting from around $400, and furniture generally from around $1,000 upwards.

What’s something customers might not know about your store?

A lot of people don’t realise how involved we can be throughout the whole process. Our team has deep product and design knowledge and can help with everything from selecting finishes and materials to specifying pieces for a space. For bespoke projects, clients can also work directly with Tim to develop something entirely custom.

What do you love about being located in this area?

We love being surrounded by some of the best in New Zealand design. There’s a strong community of architects, interior designers, makers and creative businesses here, which makes it a really inspiring place to be based. It feels connected, collaborative and closely tied to the wider design industry.

Is there anything new or coming up in store that customers should look out for?

There’s always something taking shape, from new Tim Webber designs to fresh arrivals from the international brands we represent. We’re also continuing to evolve the showroom with new pieces, collaborations and events, so there’s always a reason to come back and see what’s changed. Our newsletter is the best place to keep up with what’s coming next.

Studio Italia

Address: 25 Nugent Street, Grafton

Instagram: @studioitalia

Website: studioitalia.co.nz

Below is written by: Valeria Carbonaro-Laws, Founder & Director

How would you describe your store’s style or aesthetic?

Contemporary design, real craftsmanship and lasting quality are what tie everything together, even though the brands themselves have quite different characters. Flexform and Poliform anchor the collection, and from there it opens out into other Italian names, each with their own point of view on design.

Is there something you’re particularly known for or specialise in?

Kitchens and wardrobes, without question. We’re the exclusive New Zealand representative of Poliform, with working kitchen displays so people can properly picture themselves cooking in one. We work closely with architects, designers and homeowners to specify kitchens and wardrobes for their projects. But we’re just as much a source for the rest of the home, with living, dining, bedroom and outdoor furniture too, so it’s rarely just one room we’re helping with.

What types of furniture and homewares do you stock?

Pretty much everything for a home: sofas, armchairs, dining and coffee tables, beds, wardrobes, kitchens, lighting and outdoor furniture, right through to ceramics and objects for the table. If it’s Italian and it’s beautifully made, you’ll find it here.

Are there particular brands, designers or makers you’re proud to carry?

Poliform and Flexform are the two names most people would recognise, but there’s real depth beyond them too. Living Divani, whose collections are led by Piero Lissoni; Zanotta, home to some of Achille Castiglioni’s most celebrated designs; Arflex, who gave the world Marco Zanuso’s Lady chair; and Knoll, with pieces by Harry Bertoia and Marcel Breuer still in production today. Alongside those we carry Kettal for outdoor, and some wonderful smaller specialist names: Porro, Lualdi and Alinea. These are genuine, long-standing partnerships with the families and studios behind these brands, not just a business arrangement.

What’s your favourite item in store at the moment, and why?

The Groundpiece sofa, by Flexform, designed by the Milanese architect and designer Antonio Citterio, one of Italy’s most influential furniture designers, and the name behind much of what Flexform is known for today. It turns 25 this year, and it’s a genuine icon for good reason: Citterio designed it to be the centre of a room rather than something pushed against a wall, low, deep and endlessly modular, with little tables and shelves built right into the arms. It changed the way people think about what a sofa can do, and twenty-five years on it still looks like it was designed yesterday.

What’s something customers might not know about your store?

That we’re not just a store. We work directly with architects and designers on full residential and commercial projects, from the very first sketch through to installation. And a lot of what customers buy is made specifically for them in Italy, then shipped to our warehouse and on to their home. It’s not something we simply pick off the showroom floor.

What do you love about being located in this area?

Grafton has become such a creative pocket of Auckland. There’s real energy here, with architecture studios and other design-led businesses close by, and we’re only minutes from the CBD. It means we get a real mix of people through the door: private clients, architects popping in between meetings, and people who’ve just wandered in for inspiration. It feels like the right home for us.

Is there anything new or coming up in store that customers should look out for?

Yes, we’re bringing in our Milano 2026 collection over the next few months, straight off Milan Design Week, with new pieces from Poliform, Flexform, Living Divani and more. It’s some of the most exciting design to come out of Italy in a while, so I’d encourage anyone who loves good design to come in and see it in person.



Lounge & Living

Address: 90 Mount Eden Road, Mount Eden

Instagram: @loungeandliving

Website: loungeandliving.co.nz

Lounge & Living was founded by Gotham, who has more than 20 years’ experience in the furniture industry and a natural creative eye for interiors. With a genuine love of home and family, Gotham created Lounge & Living from a passion for beautiful design, comfort and quality, along with a strong belief in personal connection and exceptional customer service. What began on the North Shore 10 years ago has grown into the Mount Eden showroom today, where the focus remains on helping customers find pieces they’ll truly love living with.

Describe what customers will find on your shop floor in 50 words.

Customers will find a carefully curated mix of furniture and homewares, from minimalist and mid-century pieces to coastal-inspired and more traditional styles. We specialise in custom-made sofas, locally crafted in Auckland, combining quality craftsmanship with comfort and affordability. Our showroom is relaxed and inspiring, with pieces designed to bring character and warmth to your home.

How would you describe your store’s style or aesthetic?

Our aesthetic is warm, relaxed and contemporary, with a mix of natural materials, timeless design and pieces with character. We love combining different styles and textures — from mid-century and minimalist to coastal and traditional — creating spaces that feel layered, inviting and effortlessly liveable.

Is there something you’re particularly known for or specialise in?

We’re particularly known for our custom-made sofas, which are locally made in Auckland with a real focus on craftsmanship, comfort and value. Customers can create a sofa that works for their space, from large family homes to compact apartments and retirement villages, with a choice of high-quality fabrics, sizes and configurations.

What types of furniture and homewares do you stock?

We stock a considered mix of furniture and homewares, including sofas, armchairs, dining tables, sideboards, rugs, cushions and artwork. We love combining practical everyday pieces with distinctive finds that add warmth, texture and personality to a space.

Are there particular brands, designers or makers you’re proud to carry?

We’re delighted to work with a carefully selected mix of quality brands and talented furniture makers. It’s a pleasure to partner with Hawthorne and Furniture by Design, whose collections reflect the thoughtful design and craftsmanship we look for. We also value the exceptional skills of our Auckland-based sofa makers, who create beautiful, locally made pieces with an emphasis on comfort, quality and longevity.

What’s your favourite item in store at the moment, and why?

At the moment, it’s the Lotus collection and our NZ-made sofas. I love the Lotus collection for its beautiful slipcover design and its range of armchairs and sofas, while our locally made sofas offer an incredible combination of comfort, quality and flexibility. Both have that special ability to transform a room while remaining timeless enough to love for years.

What price range can customers generally expect?

We offer a variety of pieces and options to suit different budgets and projects. We’re passionate about offering well-designed, beautifully crafted furniture at accessible prices, without compromising on comfort, quality or style.

What’s something customers might not know about your store?

We’re celebrating 10 years of Lounge & Living this October, which is something we’re incredibly proud of. We started on the North Shore before moving to Mount Eden six and a half years ago. Over the years, we’ve continued to evolve our collection while staying true to what matters to us — beautiful design, craftsmanship, personal service and creating a welcoming experience for our customers.

What do you love about being located in this area?

We’ve loved being part of the Mount Eden community for the past six and a half years. There’s such a wonderful mix of independent businesses, creativity and character in the area, with a genuine sense of community. We’ve enjoyed getting to know our local customers and being part of the neighbourhood, and we love the vibrant, welcoming atmosphere that makes Mount Eden such a special place to be.

Is there anything new or coming up in store that customers should look out for?

We’re celebrating 10 years of Lounge & Living this October, so there are some exciting things happening behind the scenes. We also have new collections and arrivals coming into the showroom, with plenty of fresh pieces to discover. We’re always evolving our range, so there’s usually something new to see when you visit.

Describe what customers will find on your shop floor in 50 words.

A changing mix of new and vintage furniture, collectible design, rare objects and local art, sourced from New Zealand and around the world. You’ll find iconic names alongside emerging makers, pieces you won’t see elsewhere and plenty of coffee. It’s a gallery where people are welcome to take their time.

How would you describe your store’s style or aesthetic?

Clean, timeless and warm, with a bit of playfulness. We like simple forms, natural materials and pieces that will still look good in twenty years.

Is there something you’re particularly known for or specialise in?

Vintage designer furniture, especially sideboards. We’re a little obsessed.

What’s your favourite item in store at the moment, and why?

A modernist pulpit and matching lamp designed by Ernst Plischke for a Christchurch church. They sit somewhere between furniture, architecture and sculpture. We suspect we’re the only design store in New Zealand with a pulpit on the shop floor.

What price range can customers generally expect?

Small design objects start below $100. Furniture ranges from affordable vintage finds through to rare collector pieces and custom orders over $20,000. There’s a pretty wide range.

What’s something customers might not know about your store?

Our story began 15 years ago with Mr Bigglesworthy. What started as a passion for finding and restoring vintage furniture eventually grew into Good Form. We still get the same thrill from finding a great piece.

What do you love about being located in this area? Have you recently moved to Uptown?

We love the mix of galleries, workshops, cafés and independent businesses. Uptown is central, creative and still has a slightly gritty side, which suits us. We moved here a year ago and it already feels like home.

Is there anything new or coming up in store that customers should look out for?

We have new vintage and contemporary pieces arriving every week, both in store and online. The gallery changes constantly, so there is nearly always something new to see.

Describe what customers will find on your shop floor in 50 words.

Step inside Cintesi’s Auckland showroom and discover a curated collection of dining, outdoor and commercial furniture. Explore different styles, finishes and materials, test pieces for comfort and chat with our friendly, knowledgeable team. Whether furnishing your home or planning a commercial project, you’ll find practical advice and plenty of inspiration.

How would you describe your store’s style or aesthetic?

Set within a relaxed, industrial-style space, the Cintesi Auckland showroom brings together a considered mix of contemporary, mid-century and classic furniture. From walls of chairs and stools to dining settings, outdoor furniture and occasional pieces, it’s a showroom designed to be explored, mixed, matched and experienced.

Is there something you’re particularly known for or specialise in?

We specialise in making furniture easier to choose, offering commercial-quality furniture that works just as well in residential spaces. We help customers find pieces that balance style, durability and practicality for the way their space is used.

What types of furniture and homewares do you stock?

Our collection spans dining, living, outdoor and commercial furniture, including dining tables and chairs, stools, sofas, occasional chairs, storage, outdoor settings and more. We also offer a wide range of table tops and bases that can be mixed and matched to create the right combination for your space.

What’s your favourite item in store at the moment, and why?

For residential, it has to be our Hayes Modular Sofa. We love its relaxed, contemporary design and generous proportions, but it’s the flexibility to configure it to suit different spaces and lifestyles that makes it a favourite.

For commercial, we’d choose our Grace Collection. Available as both a dining chair and bar stool, its timeless mid-century design, solid timber construction and comfortable upholstered seat make it a great fit for a wide range of hospitality spaces.

What price range can customers generally expect?

We offer furniture across a broad range of price points, so there are options to suit different spaces, needs and budgets.

What’s something customers might not know about your store?

We’re actually a second-generation, family-owned New Zealand business. Our Auckland showroom gives customers a convenient place to experience the collection in person, while our head office and main warehouse are based in Tauranga, where we hold the majority of our stock ready to send around the country.

What do you love about being located in this area?

We love being so close to everything while still feeling part of a great local community. It’s an easy, convenient spot for customers to visit from across Auckland, and having parking right outside the showroom is a definite bonus.

Is there anything new or coming up in store that customers should look out for?

Our collection is always evolving, with new styles and pieces arriving throughout the year. This October, we’re particularly excited to welcome a new collection of storage furniture. We also have something bigger on the horizon, with plans underway for new Auckland premises next year. We can’t share too much just yet, but we’re excited about what’s ahead.